Comprehensive Coverage Of The American Game

Univision to broadcast soccer reality series

By ASN Staff • May 6th, 2008 • Category: The Business of Soccer

Univision Network will broadcast a soccer reality show titled “El Juego Supremo” (The Ultimate Match) starting this fall. The show will bring together five soccer legends from Mexico and five from the Americas, including the U.S. These legends will assemble and train a team of rookies. Two legends from each team will serve as the primary coaches, and each coaching team will give 10 talented amateur soccer players the opportunity to demonstrate their skills on live TV.

A joint production between Animus Entertainment Group, Zeal Television and The Vidal Partnership, “El Juego Supremo” will allow viewers to follow the teams training in Mexico City and Miami. Each of the five, one-hour episodes will end with an elimination match for each team. Each match will test the rookies’ talent. The final match between Mexico and the Americas will be broadcast live from a soccer stadium in the U.S. to be determined.

Nissan North America and Sprint, which have signed on to sponsor the series, “will have the opportunity to integrate their products in select scenes,” according to a statement from Univision Communications Inc. “‘El Juego Supremo’ is exactly the type of branded entertainment property that Nissan wants to be a part of,” Ben Poore, v.p. of marketing communications at Nissan North America said in the release. “Nissan has a large number of Hispanic vehicle owners, and this unique property allows us to continue to engage with the Hispanic community through their passion points. As a brand, we have had a successful presence in soccer for several years, and ‘El Juego Supremo’ allows us to broaden our audience reach with a compelling story about soccer legends and talented players aspiring for greatness.”

Share/Bookmark                BallHype: hype it up!

ASN Staff

ASN Staff is somebody, or a collection of persons, who really love the beautiful game and want to see it grow in this country. We are an all volunteer force of soccer writers scattered throughout North America. You will find us in the press box at MLS stadia and everywhere the U.S. men's and women's national teams play their games. Want to join us? Here's how and where you can do so.
Email this author | All posts by ASN Staff

Leave a Reply

blog comments powered by Disqus